Nonprofits: Video Equipment You Need to Get Started on a Budget

When you think video, perhaps you think “equipment,” followed by “expensive,” and then you want to check out of this conversation — but don’t leave yet! If you only have a teeny-tiny budget for video, we have solutions for you.

If you’re working with a tiny budget, this article will help you with:

  • Assessing your situation
  • Prioritizing your video equipment purchases
  • Making equipment upgrades
  • Assembling your DIY video kit
  • Expanding your video-making skills

Show & Tell: Using B-Roll to Visualize Stories through Video

There’s a reason you’re using video. It’s an effective way to introduce people to what you do — and calls them to act. With video, you reveal what someone would see if they were with you in-person, first-hand. Your organization is accomplishing even more than a well-crafted mission statement on your website. You’re affecting people, benefitting them, providing relief and giving hope. It’s time we show that.

How Far Will You Go to Get Your Best Stories on Camera?

If your job is to find stories, you can’t rely on someone else to tell you what is going to be best. As a nonprofit fundraiser or development executive, a church media team or a higher education communications department, you have to get to the frontlines yourself. Become a journalist. Remember why you do what you do and actually get out there and connect with the people that you serve.

The Case for Video Marketing and How Your Nonprofit Can Make Awesome In-House Videos on a Dime

Perhaps you fear that you don’t have any stories to share — and that’s just not true. You do have stories, and we want to help you find them and share them with the world. We believe that developing the skill set of video production will boost your confidence, expand your messaging reach (and frequency), as well as gain audiences of dedicated, loyal and engaged fans of what you do and why.