Production is not your typical day at work, so it shouldn’t be treated like one. It’s an exciting day that you’ve been anticipating for quite some time. Have you ever thought about what it takes to make production days special?
When you think video, perhaps you think “equipment,” followed by “expensive,” and then you want to check out of this conversation — but don’t leave yet! If you only have a teeny-tiny budget for video, we have solutions for you.
If you’re working with a tiny budget, this article will help you with:
- Assessing your situation
- Prioritizing your video equipment purchases
- Making equipment upgrades
- Assembling your DIY video kit
- Expanding your video-making skills
There’s a reason you’re using video. It’s an effective way to introduce people to what you do — and calls them to act. With video, you reveal what someone would see if they were with you in-person, first-hand. Your organization is accomplishing even more than a well-crafted mission statement on your website. You’re affecting people, benefitting them, providing relief and giving hope. It’s time we show that.
If your job is to find stories, you can’t rely on someone else to tell you what is going to be best. As a nonprofit fundraiser or development executive, a church media team or a higher education communications department, you have to get to the frontlines yourself. Become a journalist. Remember why you do what you do and actually get out there and connect with the people that you serve.
Dig into storytelling. Your stories are the heart and soul of your organization, and they are ultimately why people give toward the work you’re doing.
"I have learned so much about stories and how to craft them in a way that helps others understand our message clearly."
Audio is an essential part of your video; if no one can hear what someone is saying, they won’t be hearing the message you’ve worked so hard to capture. Don’t let poor audio be the downfall of telling your nonprofit’s story, mission and testimonies through video.
But don’t fear, we're here to help!
Perhaps you fear that you don’t have any stories to share — and that’s just not true. You do have stories, and we want to help you find them and share them with the world. We believe that developing the skill set of video production will boost your confidence, expand your messaging reach (and frequency), as well as gain audiences of dedicated, loyal and engaged fans of what you do and why.
"Video is a huge part of storytelling, especially in today's environment. Many nonprofits don't prioritize the production of compelling videos in their budgets....but a good video will move donors to act! So, investing in a video will pay for itself."
"We've started to use video in our social media ads, and I am excited to see where that takes our organization."