Production is not your typical day at work, so it shouldn’t be treated like one. It’s an exciting day that you’ve been anticipating for quite some time. Have you ever thought about what it takes to make production days special?
There’s a reason you’re using video. It’s an effective way to introduce people to what you do — and calls them to act. With video, you reveal what someone would see if they were with you in-person, first-hand. Your organization is accomplishing even more than a well-crafted mission statement on your website. You’re affecting people, benefitting them, providing relief and giving hope. It’s time we show that.
Dig into storytelling. Your stories are the heart and soul of your organization, and they are ultimately why people give toward the work you’re doing.
Audio is an essential part of your video; if no one can hear what someone is saying, they won’t be hearing the message you’ve worked so hard to capture. Don’t let poor audio be the downfall of telling your nonprofit’s story, mission and testimonies through video.
But don’t fear, we're here to help!
Our smartphones are the way we connect with the world, people and experiences around us. And it can be powerful.
Apply these simple tips and you’ll be able to get the best, in-the-moment footage a smartphone can capture.
Here’s the thing: drawing out stories is truly an art form. You have to know SO MANY things in order to get the right people telling the right stories at the exactly right time and in such a way that they will actually connect with your audience’s heart.